The Build – Seaweed and Gravel

As photographers and filmmakers, we’re always hungry to make new work. So when Tim Tadder proposed collaborating on a project for Seaweed and Gravel, we immediately jumped on board. Cute boys and motorcycles? I’m IN! Attaching cameras to the bike? Kevin’s IN! HAHaa, but seriously, if you don’t already know about Seaweed and Gravel, you should! They are a San Diego company with some really fly stuff. Here’s how they describe themselves: “We are a retail extension of the collective conscious on non-conforming-never grow up-weirdos. New and vintage apparel, weird and wonderful surfboards, custom and vintage motorcycles, boots, bonsai, jewelry, art, and much much more…” Though the entire company is super cool, we focused our picture making on motorcycle builder, Brady “Ugly” Young.

We wanted to create a film of him building a bike, putting the finishing touches on it, and then riding it into the wilderness. Think brand-film meets fashion video. We wanted to show the beauty of the bike and the build while also showing the effort and the labor that goes into creating a custom motorcycle. Brady made it too easy for us. Not only did he have the coolest bike, but also the coolest jacket, and the best personality. He was so gracious, was willing to try anything, even when it meant compromised riding positions to get the shot. A solid dude with a big heart for what he does. We feel honored to have our crafts collide into this beautiful little piece.

We couldn’t have done it without our favorite team. We’re always proud when our assistants jump in on passion projects because they are just as crazy about creating as we are. Our first assistant Armon Vahidi, was a tremendous help with wearing the hats of both shooting and assisting. Knowing his way around a motorcycle not only helped with getting cool shots but also with helping move and angle the bike. Our favorite stylist, Julia Reeser also hopped on board, helping tidy up and redecorate the shop. And the organizer of it all, Producer of the Year, without Dahlia Snyder, we would all be lost and dehydrated..Big thanks for always setting us up for success!!

For the camera gurus, this was shot on the Sony A7S with a first run with our new Freefly Mimic Beta setup. You can get a glimpse of it in one of the photos near the end of Kevin and Armon using the setup from the back of the truck.

And without further adieu, here’s our film for Seaweed & Gravel:

Directed & Shot by Tim Tadder & The Joelsons with the help of Armon Vahidi, Julia Reeser, and Dahlia Snyder.

Here’s some of my behind the scenes photos. All of these were shot on the Sony A7R with a 35 prime except for the last 3, which are iPhone.

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